With a decade’s worth of experience in trend forecasting, I am adept at helping brands cut through the noise to envision the future. I regularly create bespoke reports for brands such as Nike and Samsung via agencies, which includes in-depth research and analysis, extensive writing and visual research.
Using qualitative methods as well as ethnography and netnography, I capture consumer sentiment as it evolves. In my part-time post as Lecturer in Consumer Insights at London College of Fashion, I help students understand consumers using mixed research methods, and help them apply these to real-world scenarios.
With advanced knowledge of the fashion industry, it is hard to turn a blind eye to the destruction and waste it causes. I endeavour to bring new sustainable innovations to the attention of clients, as well as consumers. I produce content for my blog, Instagram and fashion styling events for a consumer-facing audience.